Indigo books1/31/2024 ![]() ![]() I had assumed moving to a location with many fewer potential customers was a step on the way to giving up.ĭowntown they were between a large local independent bookstore and a large local secondhand bookstore a block in either direction. The streets around the mall have no pedestrian traffic to speak of, the mall is difficult to access unless you drive, and only 4 bus routes stop at the edge of the parking lot. 18 bus routes have a stop within one block of the downtown store entrance. The walk-by traffic is at least an order of magnitude less at their new location. The local Chapters (the western branding of Indigo) has abandoned their downtown location for a mall on the edge of the city center. it has around 200 stores in Canada, and plans to open 3 to 5 stores in the US over the next year or so. Indigo is Canada’s largest bookstore chain, although it now calls itself a cultural department store. If you live in northern New Jersey and can visit the store, I would love to hear what you think. The Wellness Shop, for example, displays books on meditation, mindfulness, self-help and other related topics along with scent diffusers and candles. Books are the main attraction, but they are often complemented with products that tell a story around a book category. The Short Hills outpost is warm, spacious and inviting, with an open floorplan designed as a series of zones, each with its own focal point. (An in-store café is due is still under construction.) It will also offer in-store events for kids and adults. The space is designed around Indigo’s “cultural department store” for booklovers concept which combines typical book store categories such as books, magazines and stationery with such non-traditional ones as toys, home décor, wellness and other lifestyle products. store at The Mall at Short Hills, Short Hills, N.J. Indigo Books and Music has made its long-awaited U.S. ![]() One first-hand account makes it sound like a very inviting location compared to the B&N stores I have seen, which usually have cluttered aisles and little seating. It’s first US bookstore opened in The Mall at Short Hills, which is located about 5 miles from Barnes & Noble, and 27 miles from Amazon Books. Indigo’s long-awaited US expansion launched this week in New Jersey. Indigo Books and Music Opens First US Bookstore
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